Hi, I'm Ashwini 👋
Marketer turned Business development specialist
AK

About

A dedicated Business Development and Marketing Specialist with over three years of experience across various domains. My journey has taken me from a search engine marketing specialist in a news channel to a marketing role in a blockchain organization, transforming the way these organizations achieve their goals. Currently, I'm a Business Development Manager at HashTrust Technologies Pvt Ltd, where I've successfully conducted staff augmentation, built and managed cold email automated pipelines, and implemented LinkedIn marketing strategies. These efforts have significantly increased our website traffic and client acquisition rates. I pride myself on my negotiation skills and ability to close deals that drive revenue growth and market expansion. My communication and persuasion skills enable me to clearly articulate complex concepts and effectively influence decision-makers. Outside of my professional work, I volunteer with NGOs, helping students from underprivileged areas access education and working on cleanliness and beautification drives. I'm passionate about leveraging my skills to drive further growth and success in a forward-thinking organization. Let's connect and drive the future together!

Work Experience

H

HashTrust Technologies Pvt Ltd

September 2022 - Present
Business Development Manager

Lead Generation and Marketing:
- Successfully conducted staff augmentation for Hashtrust.
- Built and managed cold email automated pipelines.
- Implemented LinkedIn marketing strategies for business development.
- Increased website traffic for hashtrust.in through effective SEO and marketing techniques.
- Implemented SEO practices and ranked keywords on various search engines.

Data and Contact Management:
- Conducted LinkedIn searches for company profiles and generated leads based on requirements.
- Performed data analysis, company profiling, and industry profiling.
- Searched for emails, contacts, direct numbers, and validated emails.
- Maintained and updated lead status.

Staff Augmentation:
- Used data gathered during application for staff augmentation to conduct A/B testing on different types of applications.
- Increased the efficiency of the preexisting staff augmentation approach.
- Increased lead conversion by understanding the exact requirements of clients and the offerings of our company and made personalization of our outreach strategy.

P

PrimaFelicitas

May 2022 - August 2022
Digital Marketing Manager

- Conducted LinkedIn searches for company profiles and generated leads based on requirements.
- Performed data analysis, company profiling, and industry profiling.
- Searched for emails, contacts, direct numbers, and validated emails.
- Maintained and updated lead status.

I

ITV Network

December 2021 - April 2022
Search Engine Optimization Executive

- Conducted LinkedIn searches for company profiles and generated leads based on requirements.
- Performed data analysis, company profiling, and industry profiling.
- Searched for emails, contacts, direct numbers, and validated emails.
- Maintained and updated lead status.
- Collaborated with marketing and sales teams for lead generation tasks.

B

Baazi Games

September 2021 - December 2021
Search Engine Optimization Executive

- Collaborated in a team with agile methodology for on-page and off-page optimization.
- Conducted technical analysis, content planning, website audit, competitor analysis, and keyword research.
- Worked on daily and weekly analysis of current ongoing SEO practices, maintained a checklist for all on-page, off-page, and technical SEO practices, and inferred potential recommendations.

Education

M

Manipal Institute of Technology

2016 - 2021
Bachelor of Technology - BTech, Civil Engineering
S

SelaQui International School, Dehradun

2013 - 2015
12, Science
S

St. Karen's High School

2002 - 2013
Schooling

Skills

Lead Generation
Market Research and Analysis
Client Relationship Management
Strategic Planning
Sales Funnel Management
Networking
Proposal Writing
SEO
On-Page SEO
Off-Page SEO
Technical SEO
Keyword Research
Meta Tags Generation
Backlinks Building
Social Media Marketing
Social Media Optimization
Community Building
Online Traffic Analysis
Email Marketing
WordPress
LinkedIn Lead Generation
HTML
CSS
JavaScript
Python
Java
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

Chat Collect

With the release of the OpenAI GPT Store, I decided to build a SaaS which allows users to collect email addresses from their GPT users. This is a great way to build an audience and monetize your GPT API usage.

Next.js
Typescript
PostgreSQL
Prisma
TailwindCSS
Stripe
Shadcn UI
Magic UI
Website

Magic UI

Designed, developed and sold animated UI components for developers.

Next.js
Typescript
PostgreSQL
Prisma
TailwindCSS
Stripe
Shadcn UI
Magic UI
Website
Source

llm.report

Developed an open-source logging and analytics platform for OpenAI: Log your ChatGPT API requests, analyze costs, and improve your prompts.

Next.js
Typescript
PostgreSQL
Prisma
TailwindCSS
Shadcn UI
Magic UI
Stripe
Cloudflare Workers
Website
Source

Automatic Chat

Developed an AI Customer Support Chatbot which automatically responds to customer support tickets using the latest GPT models.

Next.js
Typescript
PostgreSQL
Prisma
TailwindCSS
Shadcn UI
Magic UI
Stripe
Cloudflare Workers
Website
Hackathons

I like building things

During my time in university, I attended 1+ hackathons. People from around the country would come together and build incredible things in 2-3 days. It was eye-opening to see the endless possibilities brought to life by a group of motivated and passionate individuals.

  • S

    Startup Mahakumbh

    Bharat Manadapam, New Delhi

    Attended startup Mahakumbh event and talked with various startups and inquired about their business , Business models , marketing tactics and Business outlooks
Contact

Get in Touch

Want to chat? Just shoot me a dm with a direct question on twitter and I'll respond whenever I can. I will ignore all soliciting.

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